Leading Beyond Resilience with Tonia Wellons + Part 2: Key Takeaways

 

About This Episode

Tonia Wellons became president and CEO of the Greater Washington Community Foundation thirty days before COVID-19 shut down the world — and her first major move was to build a ten-year strategic framework.

Not because the future was predictable. Because it wasn't. A plan, she understood, is not a forecast. It is a fixed point, and fixed points are most valuable when everything else is in motion.

Six years later, 100% of her staff report clarity on the organization's mission; six years earlier, that number was 39%. The lesson Carrie draws from Tonia's leadership runs deeper than planning: resilience is not a reserve you stockpile — it lives in the relationships you build, in the honest conversations between funders and partners that no grant agreement can manufacture. And holding steady, Tonia proves, is not the same as standing still.

In this week's reflection, Carrie revisits three lessons from her conversation with Tonia that every leader navigating sustained uncertainty needs to hear. Learn more about the Greater Washington Community Foundation.

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I mostly build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about AI, UX, eCommerce, web strategy, and making the complex feel a little more human.

Contact Me

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How to Respond in Times of Uncertainty with Amanda Kwong

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Leading Beyond Resilience with Tonia Wellons