Leading Beyond Resilience with Tonia Wellons

 

About This Episode

In a recent staff survey at the Greater Washington Community Foundation, 100 percent of employees said they were clear on the organization's mission and vision.

Six years ago, that number was 39 percent.

That gap is what happens when an organization decides, at the height of a pandemic, to stop thinking in three-year cycles and commit to a ten-year framework instead. Tonia Wellons was thirty days into her role as president and CEO when COVID hit — canceling a 600-person gala, sending staff home, building a crisis response from scratch. And then, as the uncertainty stretched on, she and her board planned further out, not less. Because the plan isn't a prediction. It's a fixed point. And fixed points are most valuable when everything else is moving.

What's moving right now is almost everything. In 2020, the crisis had a shape — federal resources flowing outward, community energy concentrating around visible needs. Now the disruption comes from a different direction. What Wellons calls "dispersed energy" has replaced collective momentum: people still care, but without a center of gravity, that care is very hard to organize — and very hard to sustain.

Nonprofit leaders are resilient by training. But resilience and endurance are different capacities. Over ten consecutive years of crisis, the sector has been asked to sustain both, and the cumulative cost is real. Boards that aren't actively asking how to lighten that load are going to lose people — not in a single wave, but in quiet rolling exits. Some of those, Wellons is careful to note, are the right response. A thoughtful departure or sabbatical isn't failure. It's a sector populated by human beings.

The same honesty shapes how she talks about the foundation-nonprofit relationship. The power dynamic is real, she says. But the way through it is relational, not structural — funders explaining why they stopped doing something, nonprofits naming the blind spots that foundations can't see from where they sit. The alignment the sector keeps reaching for will arrive person to person, or not at all.

Last fiscal year, the Greater Washington Community Foundation granted approximately $70 million — a record — while donor giving and national philanthropic support both reached new highs. None of it happened because the environment got easier. It happened because the foundation had a fixed point, and a leader who understood that holding steady and standing still are not the same thing.

Links & Notes

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about eCommerce, web strategy, and making the complex feel a little more human.

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Leading Beyond Resilience with Tonia Wellons + Part 2: Key Takeaways

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Insights on Purpose + Part 2: Key Takeaways