Get out of the (Dam) Way. • Finding The Words

 

About This Episode

There’s been a lot of talk in recent weeks about cutting costs, building efficiencies, and reducing wasteful spending. Some extreme examples of this are playing out in real-time in the U.S. Administration, with the true impact of those actions yet to be realized. Which brings me to an article featured last week in The Guardian. It’s a tale of some eager beavers and the power of listening to those closest to the problems we set out to solve.

Because no matter the industry or the discipline, whether you work on issues of healthcare or housing, problem-solving is best done when it involves those closest to the problem. And yes, sometimes, the best action is to simply get out of the “dam” way.

This short-form episode is part of the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights directly to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about eCommerce, web strategy, and making the complex feel a little more human.

Contact Me

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From Conflict to Convergence with Mariah Levison and Robert J. Fersh