Digging Deeper on DEI with Art Taylor

 

About This Episode

So much of the success of any of our DEI work is rooted in our ability to communicate vision through metaphor. It is, after all, a metaphor that connects to emotion, to our human ability to find empathy and build affinity between us. Vision, often, starts with a metaphor built with the heart in mind.

On this season of the show, we are talking about the role of storytelling in social change. And today’s guest has a natural gift for uplifting powerful and personal stories of impact from some of the nation’s most effective charities to build a more trusted charitable sector.

Art Taylor is president and CEO of the Better Business Bureau’s Wise Giving Alliance. As head of the Alliance, he oversees the organization’s work, which includes setting standards, evaluating charities in relation to those standards, publishing the Wise Giving Guide, and promoting charity accountability, plus a whole lot more. Art led the Wise Giving Alliance to introduce the accredited charity seal, a symbol of trustworthiness used by national and local charities that adhere to the Better Business Bureau standards for charity accountability, and it’s estimated that more than a billion impressions of that charity seal exist in the public domain. This is the bellwether that indicates to donors whether an organization is trustworthy.

At the foundation of all this success, however, is Art’s vision of success. This is the story — the metaphor — that touches us, too. “America is a very competitive place. And there are always ten chairs and 15 people. But I believe that we can take those ten chairs, and if 15 people get together, we can rework those chairs and make a bench, a place for us all to be able to sit down. And that’s how we have to view the world. We keep viewing the world as a zero-sum game. It’s not. There’s always more that we can produce if we work together.”

This is a conversation not about building bridges between communities but building a bench and offering those with opposing views the opportunity to sit together on it in the greater spirit of charity, impact, and trust. We thank Art Taylor for joining us on this show this week.

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about eCommerce, web strategy, and making the complex feel a little more human.

Contact Me

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Why Curiosity Will Save Us All with Jennifer Brandel

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Land the Plane • Finding the Words