The Business Case for Health Equity with Dr. Jean Accius

 

About This Episode

According to this week's guest, there is a direct and unbreakable connection between the time we have as individuals to use each day and the broader health of our communities. All right, that doesn't sound like an earth-shattering observation, especially to listeners of this show.

But, if that's the case, if we understand clearly that our communities are only as healthy as the members who contribute to it, then why are so many of our communities sick?

This week, Carrie Fox sits down with Dr. Jean Accius, President and CEO of Creating Healthier Communities (CHC), to discuss what it means to build healthier and more equitable communities. As Dr. Accius notes, “The work that we’re doing is about addressing these gaps because what it means is that it’s shortening people's ability, their time to contribute to their family, to their communities, and to our broader economy."

And make no mistake, it is the broader economy that is at stake. Social determinants of health and our ability to address them connect every one of us to keystone issues: who gets access to affordable health care? How do we approach the pressing mental health crisis facing our youth? What do we do when we look at communities directly impacted by climate change without access to health resources?

Carrie and Dr. Accius explore strategies for assessing and responding to the unique needs of different communities through strategic partnerships and deep listening. “Let’s take the time to get close and understand what our people are saying ... in terms of to what extent we are supporting their total well-being,” explains Dr. Accius.

We face challenges. But we hope you find after listening to this conversation that there is hope. There is hope for cross-sector collaboration and truly human-centered innovation across the healthcare landscape. There is hope for connection between and across communities to lift one another toward change. There is hope that the louder organizations like CHC call for change, the more we will rise to the challenge of building community health improvements through connection, compassion, and collective action.

Our great thanks to Dr. Accius and CHC for making this conversation possible.

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I mostly build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about AI, UX, eCommerce, web strategy, and making the complex feel a little more human.

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You’re Saying it Wrong with NY Times Bestselling Authors Kathy and Ross Petras