Reimagining a Non-Profit Model: Inspiring Innovation at St Jude Children’s Hospital with Ken Zakalik

 

About This Episode

More than 70 years ago, Danny Thomas dreamed the idea of a hospital that would operate in segregated South, where patients of all races would be treated together by physicians of all races. Thanks to that history of radical inclusion and innovation, St. Jude Children’s Research Hospital has moved the childhood cancer survival rate from 20% to more than 80% today.

Many organizations have perfected their large annual giving events—usually fundraising galas—that contribute as much as 60% of their annual revenue. St. Jude has proved to be a stunning producer of such events in the spirit of the children they serve. The hospital is funded in large part by its donors who have ensured that no family should ever pay for travel, treatment, housing, or food; that all they should worry about is helping their child live. But when COVID–19 hit and large in-person gatherings became impossible, organizations who were not able to quickly innovate faced major setbacks in recovering from this loss. Stories of stresses on these organizations are legion.

Given the St. Jude legacy of innovation and good work, it should come as no surprise that the institution was named Fast Company’s #1 Best Workplace for Innovators in 2020. Despite the challenges of this year—and years past—St. Jude continues to raise more than $1 billion per year. In full disclosure Mission Partners has been a proud partner and donor to St. Jude for many years.

If there’s one thing that 2020 has taught us, it’s that dual transformation is key to sustaining organizations in 2021 and beyond. This week, Ken Zakalik, Director of Innovation at ALSAC/St. Jude Children’s Research Hospital, joins us to share how his team looks into the future in the spirit of constant innovation in three core areas—culture, strategy, and opportunities. Listen in and learn more about what has worked for St. Jude to continue service through crisis and discover how innovation has become imperative to driving business into the future.

Links & Notes

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about eCommerce, web strategy, and making the complex feel a little more human.

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The Economics of Inequality with Karen Wawrzaszek