Culture School with Amira El Gawly

 

About This Episode

Amira El-Gawly believes love is making a comeback at work.

That’s a pretty heady statement, and one you might be tempted to dismiss. What’s love got to do with work? you might say. We’re about engagement and KPIs and customer data you might say. Here’s the thing: Amira El-Gawly co-founded her first company at 27 and across the arc of her myriad careers — journalist, marketer, designer, speechwriter, operations executive — she has focused a keen eye on her people, their relationships, and what leads to better results.

As it turns out, work has changed. Our people have different expectations of one another and their leaders today than they did five years ago, and the last twelve months has only accelerated the trend. Her firm, Manifesta, specializes in helping organizations unleash potential through the relationships and experiences of their people. Collaboration across the workforce thus becomes an exercise in “alignment, joy, and humanity.” Today, as Amira says, “investing in people is investing in performance.”

This week on the show, we’re talking about the nature of work, how work has changed in the last twelve months, and how those expectations of stronger, richer relationships can bring more love back to the workplace. People who love their work, and love the people they work with, love succeeding together.

Thanks to Amira El-Gawly for her participation on the show this week. She’s an aspirational figure and a dear friend of Mission Forward.

Links & Notes

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I mostly build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about AI, UX, eCommerce, web strategy, and making the complex feel a little more human.

Contact Me

Previous
Previous

Anti-Racism Work + Commitments: A Mission Forward Business Leaders Roundtable

Next
Next

Equity Through Action with C.Marie Taylor